Knowing the involvement (high or low) of our target population is going to be a crucial aspect of our project. It will likely be both (high and low involvement) since it (personal view on health) is dependent on each individual child. The Braverman article in this week's reading was useful in deciphering which message transportation (emotional connection) route should be used. Modes such as audio vs. written and information vs. testimonial will allow us to get the health message(s) through to our group. Since the group of school children we're choosing will be around the ages of 9 & 10, we will have to grasp an understanding of how to incorporate the most useful transportation routes for both low and high involvement to make our project efficient and, most importantly, effective.
It will be a challenge getting these students to increase their fruit and vegetable consumption, a main reason being that they are not the ones purchasing groceries for their household. Also, if they purchase a school lunch, the children are, once again, not in control of what is on the menu. I think it will be important for our group conduct formative research with the parents, 4th and 5th grade teachers, and the school's nutritionist as well. In the end, the adults have a major impact on what foods children are consuming as they are role models in the lives of these children.
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