On Sunday, we had our focus groups. Being that it was the first time I've ever been involved with setting up a focus group, I think it went rather well and it was definitely a great learning experience. Our health campaign print media went through a lot of constructive criticism. Hearing about the likes and dislikes of their initial reactions/feelings about the posters was really interested as well as exciting. Here we were, after weeks of hard work, putting it to the test, and checking to see if our campaign would work in the 'real world' with our target population. The on-campus residents offered a lot of good feedback on areas that needed improvement, and overall, the messages were well-received and considered positive, creative, gender-friendly, and eye-catching.
Some of the feedback was interesting to hear, such as adding a 'positive' statistic to our low involvement print media. So, when our group debriefed after the focus group, we thought about re-making our low involvement messages by going through the 'back door.' We felt that certain statements made by going through the 'back door' may have a bigger influence on those who have a low involvement in making healthy eating choices. We are now going to the drawing board and thinking of creative messages that would capture this segment of our target population.
In the end, we want our messages to provoke positive thoughts in those who walk by and read our print media. We are aware that many college students are 'stubborn' about the food choices they make due to individual reasons. So, hopefully we are able to brainstorm new and insightful ways of capturing the attention of both segments we have chosen for our project.
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