Last semester, I took Women's Studies 572: Women & Violence as an elective. It was an interesting and informative class about women in society and ways in which their rights are violated. The film we watched last week called "Killing Us Softly" was a basic overview of everything we covered last semester in the Women's Studies course. This film shows a variety of advertisements portraying how females are used in advertisements and viewed as less human than a male. In the business advertising world, this must prove that women and sex sell an array of products. Apparently, this manner of advertising 'works' in our culture since advertisement after advertisement women are photographed in such vulnerable ways. It would be interesting to find out how much a company would lose in profit if feminists did not purchase products where women are depicted as not being equal to their male counterparts. My hypothesis is that it must not be much as these products are able to continue making new waves of advertisements year after year.
Today we meet with our focus group and I am excited to find out what they think about the print media we have drawn up for our health campaign. We always welcome constructive criticism and hopefully our ideas portray our overall idea of the campaign Delish&Nutrish.
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