11/21 reflection

I thought all the group presentations this week were really good and creative. The physical activity group did a nice job of creating 5 different print messages for their two segments of children. The results from their focus group were interesting to learn about which messages were the most popular among the segments. I, personally, would not have predicted that the calendar message to have been as popular as it was. In the end, the group learned that the messages should actually be flip-flopped between the segments. I thought the Gardasil video was especially creative and that it was an appropriate channel for their target audience. I also liked the group's sample Facebook page and how it provided an example of a social media outlet for their message. From all the group presentations, the most important thing that I took away this week was the power of focus groups and feedback from the target audiences. This is extremely important when designing health communication messages because without the direct feedback from the target audience, there is no way of knowing whether or not the message is appropriate or effective for that particular group.