This week I presented on marketing strategies as well as public relation firms assisting public health campaigns. I learned a lot of good points and techniques for reaching the masses as well as saw the scope of a true media campaign from launch to evaluation. I do not think my article was particularly relevant to our 663 project because our project is such a small scale endeavor, however it is helpful to know for my future.
In class we watched a film about the females portrayal in the media and how manipulation has succeeded in creating a skewed perception of reality for many women (and men) around the world. I've never seen this exact video however I've read numerous articles and watched many television stories pertaining to this common practice of depreciation. Being a bigger girl myself, I find ads to be completely irrelevant to me, or they make me feel awful about myself because I've never been a thin girl and I probably wont in the near future. Even after working out for a year with a personal trainer I still am the same size (less body fat, more muscle but still same weight). This discouraging fact has made me resign to the fact that I will never be able to shop at Forever 21 or other similarly average serving retail stores.
Regardless of these facts I think an important lesson can be learned from this video is that marketing is used in so many ways with so many different results. Within public health the literal relevance is little, in my opinion, save for the fact that it alerts us of poor body image issues among women (not a news flash). However, I do believe the real take home message of this video is that health communication can be so many different things but we need to be aware of and utilize its potential for persuasion.
Within our project I think the applicability would pertain to how we are really going to influence students' behavior using posters or social media...
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