Reflection 11/14

This week I read an article about Media Advocacy and was intrigued by the idea of advocacy in general. I enjoyed our guest lecture as a compliment to the information I had ascertained from the article I read and it helped foster some good thoughts for our project. In a hypothetical sense our group is considering doing a social media page for our low involvement group and some sort of television news effort for our high involvement group. When I consider all of this I think these methods are great for providing general information to our target audiences to continue and promote the behavior we are looking for, but is it right for advocacy efforts?

I don’t think so. I think if we are to consider efforts of advocacy we would need to work with the university television system and local networks to “expose” the situation of unhealthy food options in the dining halls. I think in order to do this in real life we would need to be able to show the situation as it exists and find students that were willing to demonstrate or protest for change. I realize this is all hypothetical but I think for our project we should consider some form of a media advocacy campaign by which we share news releases or what-have you to help promote the issue.