This week we had our presentations for Project #2. It seems as though our health campaign was 'well received' this time around. (Not like our first presentation was horrible or anything... this time around, we were more confident about our project). But, now that we've gotten into the meat and potatoes of our campaign, everything about our project is becoming more cohesive.
Just as we learned from our first class meeting, it is crucial to do formative research on your health topic. We definitely have learned the importance of formative research throughout this semester.
Since this semester began, I have found myself taking note of the different channels of media we live with on a daily basis. I find that I ask myself, "are they targeting low or high involvement?" It's interesting to note different tv commercials or advertisements on Facebook since the company who put the message out there most likely went through the same training we are going through in this course.
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