1st blog entry

I found this week's lecture about communication theories interesting. The Scholten article was a little difficult for me to understand at first. But after the lecture in class I felt I grasped a better understanding of IPM and ELM. Honestly, I had not consciously considered the social marketing aspects of health promotion before this class. Now I'm realizing that without good campaign strategies and effective advertising to attract the target audience, implementation of behavioral health interventions and/or programs can be difficult to accomplish. The code your communication exercise made me evaluate how I absorb health communication and exchange information with others. I hope to apply what I learned from this exercise in the upcoming group projects and beyond the classroom.