This week's article Braverman (2008) was very useful. The idea of transportation, or emotional connection, between a message and the receiver is something I had never really thought about. I mean it would make sense, but it is useful to know that there is an article that has studied and shown a relation between the impact of the message and certain characteristics used. I didn't know audio and testimonials would work best with people with low involvement, and written and informational messages are more useful for those who have high involvement. This article really helps me gain a better understanding of what our group should include/look for in our formative research. For students, we should try to gauge how involved students are in their own health, and how important they feel diet is to their health. Maybe it would be best to create different messages stating the same concept for both high and low involvement students to ensure a greater impact on our population. It also made me more aware of how messages affect my perceptions and change my opinions. I am more aware of how informational messages do affect me more when they are on topics I am concerned about, and how other topics need to take a different approach.
I also feel the video clips were extremely helpful in providing us with different examples on how to get our points across. I think referring to thetruth.com and the ad council website would be extremely helpful in developing ideas on how to approach our target audience in an affective way and leaving an impact and being memorable, without being over the top. I feel this would be our biggest challenge, but if done properly, a big accomplishment.
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