Reflection for 9/12/10

I learned a lot this second week of Health Communication. In particular, I found the Scholten article interesting. I had never really thought about the transmission modes of information in communication before this article and our "code your communication" assignment. I thought the aspect of low issue importance being communicated via the peripheral route was interesting in that people really are not thinking about the message so much as they are thinking about the source or who is giving the message. When I think about PSAs with celebrities now I understand a little more why they use these celebrities to discuss issues that are not at the forefront of peoples' thinking. I think it will be interesting to use this knowledge in designing a school based nutrition awareness campaign, although I think our group has more planning to do in terms of how exactly we are going to deliver such a low issue topic to teenagers.