I found this week's readings about marketing and communication to be very interesting. I have always been interested in marketing and communication but had never really though about how marketing specifically applies to health. I enjoyed reading this article mostly for the distinction that was made between how communication and marketing can be used to affect change among people and places. I also think this has made me more aware when I am watching TV, or reading the newspaper and magazines of what is advertizing, communication and or marketing.
As Manpreet pointed out, after reading the Braverman article I was also intruiged to find that for people with low invovlment testimonials and audio were the most effective means of information transmission. However, when I think about the student population for our specific project I am interested to see how we can take this information and prepare meaningful, and age appropriate communication materials. I like Manpreet's idea to create different messages for different levels of student invovlment and think this is something we should definitely do. One thing I have been thinking about in terms of our target audience and how we are going to transmit this information is if the best way (and most feasible way) would be to do it in print? This is something I will continue to think about until our group meets again and we discuss the aspects of our project more specifically.
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