Janice's Reflection

Since the first day of lecture in PH663, I already had a feeling that this course would be interesting since it allows us to let our 'creative juices' flow. I, personally, have an appreciation for advertisements that are successful in getting one's attention as well as allowing the message to cycle in one's mind, allowing the person to take the message and possibly using it in their own life. As a student learning about Public Health, I acknowledge that 'prevention' is a hard sell to society. These days, much of the advertisements that filter through the different media channels contain a message about 'treatment.' I am excited to learn a new skill set in marketing the prevention of health issues with negative impacts. It is important to know your target audience and figure out if the health issue is a low or high issue for the specific audience. This is will guide the way a person in the health field goes about their campaign.