Since i wasnt in class this week I can not comment on the exciting lecture i missed from Dr. Elder :( However, what I have been thinking about this week, not necessarily related to branding, but to health communication marketing in general. This week I was sick and able to stay home to watch some mid-day TV...not only are the shows awesome (um, hello divorce court!!!) but the commercials are very different and obviously aimed at the stay at home family members. One commercial that I was able to catch was targeting Rheumatoid Arthritis patients and their physical exercise. It was such a sophisticated commercial I almost thought i was watching an info-mercial about a piece of exercise equipment rather than a funded campaign to improve RA suffers physical activity. The commercial really addressed all the problems and questions/concerns that RA suffers face (my mom's BFF was diagnosed in HS and I have grown up watching her struggle). The website and subsequent physical activity plan was developed and implemented by the University of California, Berkeley and The Cooper Institute. The activity plan is adjustable and has the capability to be tailored to the individual's needs and limitations by still stressing increasing physical activity for better health and increased joint mobility. Here is the link to the website and the commercial...
http://myrafitkit.com/rheumatoid-arthritis-exercise-program.aspx
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