this week we read about audience segmentation and how it is important when implementing and evaluating interventions. Honestly, when I first started ready the articles all I kept thinking was "Wow this sounds like they are just homogenizing the target population and tailoring their efforts exactly" almost like a cop-out. To me it seems extremely difficult to get a completely homogenous audience. Coming from someone with field experience (MOI) I know that even when you are breaking down a population into smaller more manageable groups, getting a completely similar audience is very difficult. the amount of time and energy spent on tailoring the needs to the group exactly seems tedious and not worth it. Looking at it from an evaluation standpoint, being able to target your audience so well and keep the material relevant seems immeasurable.
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when thinking about how we can incorporate segmentation into our project, there are a lot of ideas that come to mind. First I think we might be able to address the students based on a stages of change model. whereas depending on whether or not they even want to eat healthier options vs those who havent thought about it. maybe targeting men vs women because their eating habits are different. After I tall with some RAs i feel like I should have a clearer picture as to how we might be able to incorporate segmentation into our program plan.
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