Our team is getting ready to survey our target population. In order to conduct our survey, we are brainstorming questions that can fine-tune our project in a way to segment our audience. We will need to ask creative yet simple questions on a Likert scale survey so we can find out who is dining at the dining halls. Audience segmentation allows us to tailor our health program to the individuals in our target population based on an assessment of knowledge, attitudes, and behavior. As we have already witnessed, in a 'private investigation' of our campus dining hall, fresh fruits and vegetables are not as readily available as our team would like. Once our team segments our target population, we will be able to figure out how to implement a behavior change.
In our class discussion, the business marketing tool was quite interesting. I found myself looking up zip codes around San Diego to check out how they described the population. It was entertaining to see where people shopped for clothes, what products they searched for online, and what make and model of car was typical for that area. I found out that where in live (Alpine/Rural suburb of San Diego), sounds like the boondocks where the older folks order from L.L. Bean, watch Antiques Roadshow, ride AARP magazine, drive GMC Yukon Denali's and non-Hispanic White. This was such a crack up since we are one of just a handful of Filipino families in Alpine who definitely don't fit these criteria!
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