Our group's creative juices are really beginning to flow! This weekend we brainstormed our print media ideas for our focus groups and we even posed as models for our own campaign posters. It was really interesting getting our thoughts down on paper for both groups (high and low involvement). We had to get ourselves in the right mind set for each group in order to create appropriate slogans. Like we learned in this week's readings, we want to be able to deliver on our promises and make sure we have memorable quotes. Branding is an important aspect of our project. Our group has to draw up creative ideas that will make our health campaign stand out among others. 
I recently 'stumbled upon' this health campaign for HIV testing. What is it? It's a sticker that was unknowingly 'slapped' on the recipient's back. The result "In the first month of the campaign, there was an 80% increase in phone calls to the clinic; the calls resulted in 70% increase in HIV tests." My thoughts: simple and smart.
Credits: http://pzrservices.typepad.com/advertisingisgoodforyou/2007/01/page/2/
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