Saturday, October 23, 2010

Janice's Reflection #7

Children are our future! One day when we're old and gray, today's youth with be the ones taking care of us old folks. I love kids! I don't have my own yet, but already dream about one day having my own. So, for the mean time, I borrow my little cousins, nieces and nephews and grandchildren and allow them to teach me everyday life lessons. They are little sponges that absorb everything... which is why we must always watch what we're saying when we're around them. Children, in general, are the reason why I decided to take upon grad school. I am so passionate about protecting our youth's health and educating our public with skill sets they can use to prolong our children's lives.

I couldn't help but share the following Youtube link that used child actors to promote health and of course advertise the health insurance company:
http://www.youtube.com/watch?v=wowJsEM7Blk

The funniest, yet most important point that is made on the video is at the very end when the African American boy states "we're doing business here." That phrase means many things to me, but mainly that we can't take our health for granted.

This week's readings touched on gain vs. loss framed messages. Depending on your target audience and target behavior change, deciding which of the two types is critical in allowing people to have the efficacy to make the proper lifestyle change(s). In our project, I'm currently brainstorming gain-framed messages. Since eating for most people is an enjoyable action to partake on a daily basis, I would like our group to promote the 'gains' of increasing fresh fruit and vegetable consumption, etc. I currently have message ideas in my head, which I hope our focus group will approve.

No comments:

Post a Comment